As the world’s largest producer of spirits, Diageo has a global goal of reaching 200 million people by 2025 with its message on moderation .
Captain Morgan challenged us to deliver their responsible drinking message in a authentic, credible way to their target audience; 18-24’s, in the UK and Ireland.
Combining our knowledge of latest cultural trends together with when and where Captain’s was being purchased, we delivered our message through a partnership with grime artist, Lady Leshurr, and producer, Swifta. The message ‘Fun that isn’t remembered, isn’t fun’ was delivered in her own honest lyrics, style and humour. The song outlined a ‘bad night out’ followed by a happier responsible one, delivering tips and reasons for doing so in a way that resonates with the audience. Eg. ‘Social pics look on fleak’
We launched the video on Leshurr’s own channels first and sent people to the Captain’s site for a chance to win exclusive tickets to Leshurr’s next gig. Furthermore, we delivered responsible drinking tips as social content and memes as well as a Facebook canvas to drive the message home.
The campaign outperformed our expectations with reach of 13.5 million impressions and 49.5K link clicks to discover more.
Digital Impact Awards - Silver
Best Use of Online Video - 2018
Digital Impact Awards - Gold
Best Use of Digital from Food/Beverage sector - 2018
The Drum DADI Awards - Winner
Best Video/Website - 2018
UK Content Awards - Winner
Social Media Content Campaign of the Year - 2018
Over time we’d shown Gore (Running and Cycling) that they could trust us to deliver their full brand strategy and roll it out across markets better than anyone else. So when they decided to change their name to Gore Wear to signify a change in their product offering, they came to us to deliver it (social, .com, OOH and retail).
We took all their challenges onboard and convinced them that they needed to start painting the picture of the innovation behind their products.
We developed their ‘Always Evolve’ creative platform and the FW’18 season tag line ‘From our lab’, both which firmly root the athlete’s desire to improve in parallel with the ethos of the company.
For FW18 we filmed their testing facilities in Delaware and launched a new brand film to show consumers the truth behind the testing and rigour that goes into developing their apparel. Alongside this we developed a set of key hero visuals for retail, that showed the same experimental/lab ethos - the final images differentiated them from all the other brands in their sector.
The complete set of FW18 content told the stories of the tech, people and spaces behind the products. By placing who they are at the heart of everything we gave Gore a solid creative platform for the years to come - from consumer campaigns to athlete initiatives and partnerships.
As hundreds of small independent Gin brands started hitting the market, Gordon’s challenge was to firmly own their place.
Our insight was based on where and when consumption of Gordon’s was taking place. From this we developed an always-on strategy that not only directed when we would post, but also set the challenge of relating to our customers in a culturally relevant way with moments that were big on social. Pairing that with the already existing cheeky tone of voice - which we pushed much more to the foreground - we developed a distinctive social brand within a market that was now saturated with brands marketing their ‘ingredients’ stories.
Our new creative platform for Gordon’s allowed us to suggest relevant and cheeky new moments to enjoy a gin, by adding a playful and shareable comment to the conversation. In order to stay reactive we utilised a crisp vibrant illustration style and stop motion, which allowed quick retouching and turnaround.
Since the launch of our new creative direction, we’ve taken over EU channels too.
Salomon was launching their new brand positioning ‘Time To Play’. They wanted to remind their athlete audience that it’s about fun, not always about pushing yourself to the next level - which most other brands advocated.
We already knew Salomon fans loved sharing their own footage from the mountain, as we’d just finalised Salomon’s social strategy. So when it came to bringing the new brand to life on digital, we asked them to do just that - to recreate the new brand film for digital.
On Facebook and Instagram, we targeted waning audiences to reconnect with the brand, We used the vertical video ads and Facebook canvas (both brand new at the time), and worked with the Salomon community for greater reach. Driven by our ads, the fans provided thousands of entries to be featured in the film which, when launched, drove further shares across social.
The quick uptake by us on new ad formats caught the attention of Facebook’s creative team and they used us as a Facebook case study, as well as doubling spend behind our vertical video ads.
Overall, the campaign was a massive success with a huge increase in brand recall - especially in the US, where it shot up by 20pts.
My motion design team was chosen to work alongside Google EU to promote their hardware and various initiative projects.
This was one of the first projects to launch Google’s Digital News Innovation Fund, started in an effort to help journalism thrive in the digital age.
Google’s goal for the fund is to work with the news industry to tackle problems such as misinformation and telling local stories. Our campaign used concise, simple content for social channels to raise awareness and show their audience what they were doing to deliver on the goals of the fund.
The Sony Xperia X offers a camera that goes from standby to capture in less than 0.6 seconds. With this in mind we created a social campaign using a series of super short one second videos that really got the audience’s attention. Within each video, a bizarre and quick bit of colourful action made people realise just how much you can miss in a second. To add an element of competition we hid an ‘x’ in each video for people to find to encourage multiple views. The campaign amassed over 1.8 million views.
Two boys, from New Zealand and Brazil, came up with the idea to open a new style of restaurant in Amsterdam, combining everything they missed about their homelands - their mothers’ cooking, their favourite street foods and the most delicious coffee.
Helping them to create the brand, which was an entirely new concept to Holland - the land of bread and cheese - was an enjoyable and exciting challenge.
The brief: A fresh, fun and informal look and feel. Plus a reference to Kiwi and Brazilian quirk without making it feel clichéd.
Bakers and Roasters has had a big impact on the Amsterdam café scene and is continuing its success with a second restaurant open in Kadijksplein, Amsterdam, using the same look and feel.
Gore-Tex®, (a waterproof, breathable fabric membrane) was approaching it's 40th anniversary. We convinced them that this was the chance to start building relationships with consumers directly, not just partner brands.
We launched at the European Outdoor Film Festival with a pre-roll that re-enacted historical moments where Gore-Tex has been at the heart of the narrative, an uncelebrated hero at the centre of big events. The idea was to create emotion around Gore-Tex® brand (without access to actual footage) which was usually expressed in science terms.
Smaller humbler moments were cut throughout, to help the public to see how Gore-Tex® connects them to people at the forefront of human exploration.
We asked the public to share their own moments and stories to help celebrate them on Gore-Tex’s channels. Thousands of entries were received and used to populate our content calendar for the year to come - giving our audience a personal connection with the brand through more than just their jacket.
How do you start to change the direction of a global brand with just their instagram channel to drive it?
From the start we knew that controlling the quality of the creative and production of all the content for Wella’s global Instagram would be tough - as they prescribed a posting frequency of six times a day. So we knew that our always-on strategy needed to work smart.
Our own analysis of global-market Wella channels showed us there was a unique visual language to which hairdressers (and consumers) responded. It was also clear that individual salons and stylists were building their own brands here too - they were all big Instagrammers.
Our idea was to harness their creative output for Wella’s channels by giving the community something back in return for shooting and sharing their content with us.
How did we do it? We devised a set of recognisable production styles - using Instagram, Instagram Layout and Boomerang - which we fed to a community of Wella Passionistas (a Wella hairdresser club) through an app, created by us. We then set them challenges based on the latest trends, and supported them with helpful production tips and tricks. In return, they made content for us to repost on Wella’s channels, showing their own interpretation on latest trends. Giving them kudos and reasons to improve the quality of their posts.
Then, as we started posting, not just the content we’d created, but the user-generated content on top of that, we started to see more engagement and greater positive sentiment, giving Wella something to think about when it came to their ATL strategies.
Since then, we’ve shot for their ATL hero campaign launching in spring 2019… which is under wraps for now :)
Hackett came to us for some help with their content production. We created a series of stop-motion content to help their audience look after their clothing and shoes.
Due to the success of the animations on their social platforms, they were reformatted to play on the Debenhams screens on Oxford Street London.
King tasked us with creating excitement around the launch of Alphabetty, in a way that stayed true to the idea of the game; cheese, letters and adventure. We devised a real-world cheese letter hunt for the campaign - to mimic the game itself, 20 foot tall letters that appeared to be made out of cheese landed on London’s South Bank and New York’s Times Square and the search continued online where our audience could discover more letters.
Over the space of two weeks the campaign launch video was viewed 800,000 times, the activity reached nearly 13 million people on and offline and the campaign helped the game rise to the top spot in the app store.
VSO, a long established charity had lost it’s global purpose and was looking to unite it’s 40 international offices under one refreshed vision.
The project involved an initial consultation and development stage, which was followed by a year embedding the new brand globally to ensure the whole organisation was fully supported throughout.